What a week in fabulous Las Vegas.
Click here for my reports, heard on hundreds of stations across the USA and around the world. And read all about it in an E-X-P-A-N-D-E-D January issue of my monthly newsletter, available here.
Posted in News
Google “inflation.”
The explanation reads like a newscast:
“The main contributing factors include the increase in the money supply, worker shortages and rising wages, supply chain disruption, as well as fossil fuel policies.”
But there are HUNDREDS of ways to SAVE HUNDREDS OF DOLLARS, and I’m collecting more.
FREE radio feature.
Here ya go.
Posted in News
Saturday/Sunday ask-the-expert shows exploit the most proven concept in marketing: free samples.
Common example: The lawyer is in, the meter is off. Q+A about callers’ situations is relatable to other listeners. And hearing the attorney’s approachable manner, prospective clients know him or her better than others whose look-alike billboards and boastful TV commercials all blur together.
Done well, these shows can grow all sorts of service businesses. Financial planners and veterinarians are Saturday/Sunday fare on many Talk stations. Home Improvement is huge, as is gardening/landscaping (seasonal in some regions).
But your station probably isn’t promoting your show properly.
See what you should insist on, and 6 minutes of technique tips that will improve your results.
Posted in News
Hear a Podcast about Podcasting
“It’s a great big numbers game” — from The Jim Bohannon Show.
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